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Organisational context: Key factors for X

'The market for large international insurance is fairly well defined, and the major players are comparatively few and well known to us. X has no reason to feel overawed in the market, although in territories where we are still setting ourselves up we may not want to compete head on as leaders with the big established local players straight away ...

The market is difficult at present virtually everywhere, probably worse in Europe than in the UK and worse in marine than in non-marine. '

X009 page 006.01 Mel,Tom,Colin Document 01/11/91

Social influence: Environment: Competition
Technical influence:


Recording
Story
Social influence
Technical influence

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