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Why build a system for Multinational?: Market considerations

The large international insurance market was well defined with few players (00158) so that the emphasis was on the quality of the business (00008) hence in '91 IT was seen as a way of getting ahead of the competition (00162, 00213) and this was still the justification in '94 (01008).

Social influence:
Environment: Competition
Technical influence:

Commentary
Social influence
Technical influence

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© Clare Tagg 2000