ECSCW_2019_Goddard_poster_FINAL.pdf (1.82 MB)
Download file

Deriving personas based on user attitudes to interruption and information overload

Download (1.82 MB)
This poster, originally delivered at ECSCW 2019, covers the derivation of personas based on a survey of attitudes to privacy, interuption, control and information overload among users of connected applications and online services. It describes how a two stage clustering approach was taken to identify distinct groups of respondents, and then how the PATHY technique was applied to derive a set of five personas from these groups.

History