ECSCW_2019_Goddard_poster_FINAL.pdf (1.82 MB)
Deriving personas based on user attitudes to interruption and information overload
posterposted on 2019-06-04, 13:39 authored by David GoddardDavid Goddard, Paul MulhollandPaul Mulholland, Lara S G PiccoloLara S G Piccolo
This poster, originally delivered at ECSCW 2019, covers the derivation of personas based on a survey of attitudes to privacy, interuption, control and information overload among users of connected applications and online services. It describes how a two stage clustering approach was taken to identify distinct groups of respondents, and then how the PATHY technique was applied to derive a set of five personas from these groups.