The Open University
ECSCW_2019_Goddard_poster_FINAL.pdf (1.82 MB)

Deriving personas based on user attitudes to interruption and information overload

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This poster, originally delivered at ECSCW 2019, covers the derivation of personas based on a survey of attitudes to privacy, interuption, control and information overload among users of connected applications and online services. It describes how a two stage clustering approach was taken to identify distinct groups of respondents, and then how the PATHY technique was applied to derive a set of five personas from these groups.


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    Faculty of Science, Technology, Engineering and Mathematics (STEM)