Deriving personas based on user attitudes to interruption and information overload
posterposted on 04.06.2019 by David Goddard, Paul Mulholland, Lara S G Piccolo
Poster sessions are particularly prominent at academic conferences. Posters are usually one frame of a powerpoint (or similar) presentation and are represented at full resolution to make them zoomable.
This poster, originally delivered at ECSCW 2019, covers the derivation of personas based on a survey of attitudes to privacy, interuption, control and information overload among users of connected applications and online services. It describes how a two stage clustering approach was taken to identify distinct groups of respondents, and then how the PATHY technique was applied to derive a set of five personas from these groups.