<p dir="ltr">This research project explores the nature, propagation, and impact of synthetic and manipulated video content in the public sphere. As digital media technologies evolve and advance, the creation of convincing video fakes is now relatively straightforward and inexpensive. The spread of such video-based disinformation is having a significant impact on public trust in media on a global scale, and television news in particular. This research project, undertaken by two academic specialists with a background in TV News, investigates this fast-evolving media landscape: Dr James Blake, Head of School, Creative Industries and Miranda Hurst from Edinburgh Napier University. The methodology adopted is based on qualitative interviews with media professionals. Interviewees will complete a detailed consent form agreeing for their name and job title to be used alongside their quotes. The project has been commissioned by Routledge publishers for a book on the topic. Data, in the form of recorded interviews and transcripts, will be stored on a password protected OneDrive file and shared only between the researchers involved in the project.</p>